PostHeaderIcon Move Over Bernie Goldberg

This guy:

Michael S. Malone is one of the nation’s best-known technology writers. He has covered Silicon Valley and high-tech for more than 25 years, beginning with the San Jose Mercury News as the nation’s first daily high-tech reporter. His articles and editorials have appeared in such publications as The Wall Street Journal, the Economist and Fortune, and for two years he was a columnist for The New York Times. He was editor of Forbes ASAP, the world’s largest-circulation business-tech magazine, at the height of the dot-com boom. Malone is the author or co-author of a dozen books, notably the best-selling “Virtual Corporation.” Malone has also hosted three public television interview series, and most recently co-produced the celebrated PBS miniseries on social entrepreneurs, “The New Heroes.” He has been the ABCNews.com “Silicon Insider” columnist since 2000.

…is going to need a new gig.  I am amazed that ABC News actually published his “Media’s Presidential Bias and Decline – Columnist Michael Malone Looks at Slanted Election Coverage and the Reasons Why”:

The traditional media are playing a very, very dangerous game — with their readers, with the Constitution and with their own fates.

The sheer bias in the print and television coverage of this election campaign is not just bewildering, but appalling. And over the last few months I’ve found myself slowly moving from shaking my head at the obvious one-sided reporting, to actually shouting at the screen of my television and my laptop computer.

But worst of all, for the last couple weeks, I’ve begun — for the first time in my adult life — to be embarrassed to admit what I do for a living. A few days ago, when asked by a new acquaintance what I did for a living, I replied that I was “a writer,” because I couldn’t bring myself to admit to a stranger that I’m a journalist…

But nothing, nothing I’ve seen has matched the media bias on display in the current presidential campaign.

Republicans are justifiably foaming at the mouth over the sheer one-sidedness of the press coverage of the two candidates and their running mates. But in the last few days, even Democrats, who have been gloating over the pass — no, make that shameless support — they’ve gotten from the press, are starting to get uncomfortable as they realize that no one wins in the long run when we don’t have a free and fair press…

If the current polls are correct, we are about to elect as president of the United States a man who is essentially a cipher, who has left almost no paper trail, seems to have few friends (that at least will talk) and has entire years missing out of his biography…

Furthermore, I also happen to believe that most reporters, whatever their political bias, are human torpedoes & and, had they been unleashed, would have raced in and roughed up the Obama campaign as much as they did McCain’s. That’s what reporters do. I was proud to have been one, and I’m still drawn to a good story, any good story, like a shark to blood in the water.

So why weren’t those legions of hungry reporters set loose on the Obama campaign? Who are the real villains in this story of mainstream media betrayal?

The editors. The men and women you don’t see; the people who not only decide what goes in the paper, but what doesn’t; the managers who give the reporters their assignments and lay out the editorial pages. They are the real culprits.

And then he explains why, with a simple yet fascinating theory that I had not heard before.  Treat yourself to a good read. ◄Dave►

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